Mónica Cucalón serves as the Managing Director of Economic Empowerment at the Latin American Association (LAA). She formerly served as the LAA’s Women’s Program Manager for over four years. Previously, as marketing manager at MundoHispánico, Atlanta’s largest Spanish-language newspaper, Monica’s work in market research, content management and developing partnerships led to a higher profile for the newspaper.
She is an accomplished marketing and branding professional with 25 years of experience in the United States and Latin America. She has successfully led multimillion-dollar marketing campaigns for consumer products and has extensive experience in market strategy and research, advertising campaigns, branding and consumer behavior. Monica is a strategic thinker who possesses deep insights into the U.S. Latino and Latin American markets.
Before moving to the United States in 2007 Monica earned a reputation as a sharp marketing mind in her native Colombia, where she worked for Unilever managing marketing for products representing $50 million in annual sales and Best Foods International.
Monica has a bachelor’s in business and a master of marketing from the Technological Institute of Monterrey, Mexico. She lives in metro Atlanta with her two sons.