Please ensure Javascript is enabled for purposes of website accessibility

For sponsorships, please contact Jessica Martinez at

Fund-The-Mission: September 13 – October 31

Letter from the Co-Chairs

We are honored to serve as co-chairs for this year’s Latin Fever for the Latin American Association. As we’ve learned in the past year and a half, things change. It was not an easy decision, but Latin Fever has now pivoted from a ball due to the pandemic. However, we still need your help! We are kicking off our Fund-The-Mission campaign starting today! Our goal is to raise $200,000 by October 31st.

For almost 50 years, the Latino community has counted on the LAA to empower them to adapt, integrate, and thrive. Can we count on YOU to help our community? The LAA continues to serve the community every day, more than 44,000 clients a year. Just in the past year, the LAA has:

  • Served over 44,500 individuals in 2020
  • Provided over $800,000 in rental assistance to families facing evictions
  • Fed over 10,000 families and dispersed 334,000 pounds of food
  • Hosted weekly COVID-19 vaccinations at the LAA offices, vaccinating  over 7,000 people
  • Stayed in constant contact with 240 students and their families in the  transition to digital learning
  • 1,000 adults enrolled in English as a Second language classes
  • Over 100 adults graduated from the Unidos in Finance Bank Teller Program
  • 200 women graduated from the ¡Avanzando Juntas! entrepreneurship class and 764 participants enrolled in and completed the ¡Avanzando Juntas! financial literacy class
  • Served 1,000+ families by providing a comprehensive menu of immigration legal services

We would like to thank all the sponsors that we can continue to count on during this time when the LAA and the Latino community need you the most. Thank you for your consideration…we hope we can count on YOU!


Gala Chairs

The Latin Fever Ball Chair, an honorary role, is the face and figurehead of the gala. Typically a well-known public figure or business leader in the greater Atlanta community, the Chair represents Latin Fever Ball publicly and works through his/her personal and professional networks to generate support and promote the event.

This year, we are honored to present Egbert Perry and his wife Renée, and Tommy Holder and his wife Beth as our Latin Fever Ball Chairs.


Egbert Perry

Chairman and Chief Executive Officer
of Integral, and his wife Renée


Tommy Holder

Chairman and Chief Executive Officer of
Holder Construction Company, and his wife Beth

Recent past Latin Fever Ball Chairs include: Rudy Beserra and wife Lois, and Sam Zamarripa and wife Robin (2020), Carol B. Tomé of The Home Depot and Hala Moddelmog of Metro Atlanta Chamber (2019), Mike Donnelly of Wells Fargo and wife Gay (2018), Rey Pascual of Paul Hastings and wife Genie (2016), Rutherford and Laura Turner Seydel (2015), Bob Jimenez of Cox Enterprises and wife Julie (2014), and Frank Ros of The Coca-Cola Company and wife Jan (2013).

For sponsorship opportunities, please contact Jessica Martinez at

To learn more about sponsorship benefits, please click here

2020 Latin Fever Ball.

2021 Sponsors

Presenting Sponsor




Diamond Sponsors

delta Holder georgia latin American association


Platinum Sponsors

ATT georgia latin American associationWarner Media


Gold Sponsors

georgia pacificgas south



Silver Sponsor

Cruz & Associates


Jim & Ann Curry

Georgia Chamber of Commerce

Georgia Natural Gas

Greater Georgia Concrete LLC


Norfolk Southern

SouthState Bank


Wells Fargo



Patron Sponsors

A.B. Olmos & Associates


Atlanta International School

Carlos Lopez

Choate Construction

Country Financial

Fred Fernandez & Irma Rodriguez

Interactive College of Technology

Karla Arriola and Michael Kalmes

O’Kelley & Sorohan, Attorneys at Law, LLC

Regent Partners

Specialty Finishes Incorporated


Presenting Media Sponsors